Fondo Impresa femminile
Fondo Impresa Femminile
Our project was funded by the Fondo Impresa Femminile, which supports the creation and consolidation of women-led businesses, promoted by the Ministry of Enterprises and Made in Italy
Our Project
The proposed entrepreneurial project, titled 'Italia in Scena,' was created in response to the evolving tourism industry, with the goal of enhancing Italy's cultural and musical heritage through an innovative experiential format.
'Italia in Scena' positions itself as a musical and cultural tourism brand. The core of our offering lies in the integration of live events (opera, concerts, and ballet) with exclusive experiences in locations that are often difficult to access independently. The project focuses on deseasonalization and the discovery of off-the-beaten-path destinations, such as small historic villages (borghi), while promoting the authenticity of the Italian lifestyle and excellence in food and wine.
Finally, the plan includes the development of a Progressive Web App (PWA) with e-commerce capabilities to facilitate direct sales and enhance the user's digital experience.
Expected Results
The completed project successfully met all its targets, specifically:
- High-Quality Service Offering
- Regional Valorization
- Market Expansion
- Strategic Partnerships
- Digital Development